Digital Marketing Strategy

Most small companies have a limited understanding of “Digital Transformation” initiatives. True digital transformation is an organization process, and one can bring about maximum impact only when everybody in the organization is empowered to participate. Worse still, lack of awareness and guidance, aging systems, and disconnected solutions limit companies' ability to address their customers’ expectations. The dynamics of managing an SMB are very different from enterprise companies. SMBs have a wide range of challenges regarding resources, budgets, and the overarching burden of competing with large enterprises, which have the advantage of economies of scale. All these factors stack the odds against SMBs and make it difficult for them to adopt new business methods.